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Videos
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Citation

Vythilingam, R. (2023a, November 27). Introduction to Programme. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/introduction-to-programme


Videos
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Citation

Bretcha and Vythilingam (2023a, November 27). Closing and Awards Presentation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/closing-and-awards-presentation


Videos
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Citation

Vythilingam, R. (2023a, November 27). Closing Words. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/closing-words-12324


Webinars

CLIENT TALK SHOW

Many transformational initiatives have been born overnight due to the global pandemic ? but what changes have been made by the Insight Teams in Asia Pacific? Gigi Leung, Head of Strategic Insights & Analytics for Japan, Johnson & Johnson sets...

Catalogue: Webinars 2021
Authors: Gigi Leung, Disha Bhatnagar, Ramanathan Vythilingam, Cristiane Ross
Companies: Johnson & Johnson, Unilever, Pure Group, AirAsia
July 27, 2021
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Citation

Leung, Bhatnagar, Vythilingam and Ross (2021a, July 27). CLIENT TALK SHOW. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/client-talk-show


Research papers

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai


Videos

Remaining human in a world of AI

This time, it will not be the AI winters we saw in the 1970s and 1990s, but a human winter, where the very relevance of human effort is being called into question. There is an irony inherent in this- developments in AI started to gain a strong...

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Ramanathan Vythilingam
Company: Unilever
November 2, 2020
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Citation

Vythilingam, R. (2020a, November 02). Remaining human in a world of AI. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/remaining-human-in-a-world-of-ai-11642


Research papers

NUDGE

This paper is about an innovative application of NUDGE, designed to minimise the disruption caused to consumers and thereby significantly improve chances of brand relaunch success. As a core concept, NUDGE is about creating a context of choice for...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). NUDGE. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/nudge


Videos

Application of NUDGE to improve re-launch success

In a world where the majority of brand re-launches are not successful, we look at a novel application of NUDGE, a Behavioral Sciences approach that can dramatically improve chances of relaunch success. We implemented small ideas in-market to help...

Catalogue: Asia Pacific 2018: Data Research Insights Vision Excellence
Author: Ramanathan Vythilingam
Company: Unilever
May 13, 2018
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Citation

Vythilingam, R. (2018a, May 13). Application of NUDGE to improve re-launch success. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/application-of-nudge-to-improve-re-launch-success